This event will cover a broad spectrum of marketing techniques used by pharmaceutical companies. The program has been curated to showcase how to make big idea topics, such as virtual reality, AI and patient engagement, actionable. Through the use of case studies, the speakers will share their experiences implementing different marketing techniques, which will include digital/social media marketing, global marketing, payer marketing and more.Join us in Philadelphia and return to work armed with the necessary tools and techniques you need to be successful in innovative, successful marketing campaigns on a national and global level.